According to the 2015 census data, 17% of the total population in the country is Hispanic. By the year 2060, experts expect that number to almost double, with the Latino population making up to 30% of the population.
If you’re an entrepreneur, this is an exciting forecast, and one that you should be taking advantage of as early as now. Hispanics in the USA are one of the fastest-growing market segments. In fact, their buying power rose up to $1.5 trillion in 2015, a rise of 50% compared to five years ago.
With such big purchasing potential, you want to position your business as something that can satisfy their needs and deserve their loyalty. To achieve this, outsourcing your customer service to a Baja call center simply makes a lot of sense.