Your customers should receive the best possible service in exchange for the money that they provide you with. However, providing great service gets more difficult as your company gets larger and larger. Instead of dealing with a few people or a few dozen clients, you know have 100, 1,000 or an even larger number of customers who all need help in a timely manner.
Outsourcing your customer service can make it easier to ensure that customer questions and concerns are handled promptly. A dedicated customer service professional can take comments or questions and provide additional information immediately to help calm an angry individual or someone who is concerned about a recent purchase. When customers know that they will be heard, they are more likely to do business with you in the future.
If you are concerned that you will lose a connection with your customers by outsourcing, you can always give them your personal number or email address. This gives you the opportunity to handle especially important inquiries or deal with larger clients directly. You can also ask to be informed about any recurring issues customers may have to better address the issue quickly.
In the meantime, you can focus on doing great work or finding investors to help you expand operations. Through outsourcing, you get an affordable and practical solution to your customer service needs without taking up too much of your time and energy that could be more effectively used elsewhere.