Outsourced Customer Service: How to Avoid Alienating Your Customers


Outsourcing customer service or technical support frequently results in significant savings for U.S. based businesses, nevertheless, many companies struggle with the decision. Executives don’t like to send jobs overseas; customers don’t like speaking with people who don’t speak American English well and who don’t understand American customs. Fortunately, outsourcing work to a call center in Mexico allows businesses to remain competitive while offering their customers support from representatives with flawless American English.

Seamless Integration

Many Mexico-based call centers located near the U.S. border like Amerika Link employ workers who have previously lived in the United States. Customers won’t realize that they are speaking to someone based in Mexico, as the person is familiar with American customs and habits.
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